// Retail
Address customers automatically and individually
Anticipate unerringly what your customers want. Know their shopping behaviour and the mindset on which it is based. Knowing things like this is more important than ever for retailers today. Customer card data or digital customer apps, professionally evaluated and selected, provide the crucial answers to more customer proximity and added value.
Targeted marketing has become much more important in recent months. Many retailers have become aware that a loyalty card can be more than just an incentive tool - it also offers the opportunity to stay in touch with their customers.
Especially those who target their customers and analyse their buying behaviour benefit. Especially with A-customers, the approach should be perfect.
Our tool solution for more marketing interaction
Within our CRM portal (KAP) you have the possibility to create individual use cases for marketing automation. Create a basic frequency of individual marketing approaches that - once created - run automatically in the background. Particularly important to us is the complete integration by means of interfaces to your service providers.
- Relief of the marketing team
- Basic marketing frequency
- Higher guarantee of success through targeted approach
- Cost reduction through individual marketing
- Incentivisation for individual customers
// Retail
Examples of use cases in the KAP
New customer mailing
Address your new customers on a weekly basis to incentivise a repeat purchase day.
Cross-Selling
Regular contact with selected customers to maximise cross-selling synergies.
Lost Friends
Individual reactivation of lost customers based on their individual purchasing behaviour.
// Campaigns for eternity
6 steps to automate your customer approach
After a short initialisation phase, our Marketing Automation module independently creates intelligent customer selections on topics specified by you and at your individual rhythm.
Our aim is to work with all your existing tools, apps and agencies. The high-calibre customer selections can be automatically transferred to the corresponding "senders".
Step 1:
Creation of a marketing calendar
Step 2:
Creation of your company's own use cases
Step 3:
Automated selection of your target customers by means of data extract
Step 4:
Send your campaign via email, app or print
Step 5:
Evaluation of the marketing responses of individual actions in the KAP
Step 6:
Adjustment of your campaigns
