Loyalty card data
In the future, customer access and knowledge of customer needs will determine the success of a company. Our CRM tool supports you in customer analysis and offers the possibility to automate customer-specific approaches. Find out more about our Customer Analysis Portal (KAP).
ERP / Merchandise Management
The necessity to analyse ERP data, costs or personnel key figures has been recognised by almost all retailers by now. Nevertheless, the implementation often fails. With our tools you can evaluate and analyse your stores, suppliers, articles, costs and much more!
eCommerce data
In a holistic approach, hachmeister + partner combines stationary benchmarking with next-generation eCommerce benchmarking. Evaluate your current performance measurements against the best in the industry and compare your social media activities by searching and assessing your competition.
Our data pool: over 900 POS and 3.3 million loyalty cards
Based on the largest retail database for the German-speaking region, we offer benchmarks for the market as well as for individual peer groups. With the help of h + p's own SaaS portals, potentials can be identified by various stakeholders - retailers, manufacturers as well as verticals - and implementation recommendations can be derived. Our benchmarking is a holistic approach and starts deep inside your processes. By means of comparable top benchmarks and subsequent process optimisation, you advance into completely new performance categories.
The objective of h + p in the area of benchmarking is the generation of individual target values. A multitude of influencing factors are taken into account, e.g. company size, company structure, managed product ranges, price genre, external influences.
By comparing your company value with the benchmark, development potentials are determined and visualised. Based on the identified potentials, strategic goals are derived together with our consultants, which are then operationalised via master plans.
// Retail
hachmeister + partner Analysis Portal
With the hachmeister + partner analysis portal (hap), we support retailers in making the right decisions and analysing relevant key figures down to the item level. Via hap you can access yours and the current market developments anytime and anywhere.
The analysis of key figures and performance values takes place at an increasingly detailed level - both in terms of the period under consideration and the depth of evaluation.
With our article analysis, you can compare the performance of your own articles (including drill-down in size and color) with the h + p benchmark. We have placed a lot of emphasis on the interactivity of the analysis option. Thus, it is possible to display your own top-selling/slow-selling articles (or those of the benchmark) for certain assortments/ colors/ clothing sizes/ brands.
You can also display and analyse key business figures such as contribution margins or customer frequencies as well as human resource KPIs in hap.
// Retail
CRM analysis
The hachmeister + partner customer analysis portal (KAP) analyses your own customer card data continuously as well as profoundly and links it to the respective benchmarks if desired. With our CRM analysis portal you identify lost customers and address your top customers in a targeted manner.
- Analysis of shopping baskets and cross-selling
- Map display and CRM cube for selective analysis
- Potentials on zip code level
- Brand universe and purchase probabilities
- Connections between numerous customer apps and email tools
// Retail
Marketing automation
Targeted marketing has become much more important in recent months. Many retailers have developed an awareness that a customer card can be more than just an incentive tool - it also offers an opportunity to stay in touch with their customers.
In particular, those who target their customers and analyse their buying behaviour benefit. Especially with A-customers, the approach should be perfect.
Our customer analysis portal
// Contact
Contact us now
Our experts from the areas of consulting, benchmarking and solutions are available to answer your questions with interdisciplinary and industry-specific knowledge.
Mirko Torbrügge
+49 162 2873 741
mtorbruegge@hachmeister-partner.de
The added value of individual evaluations
"Based on our extensive and very granular data panel, we offer a variety of products and services. In addition to standardised products and those specifically coordinated with clients, our range of services also includes individual evaluations. Whether overall market developments, market potentials, long-term trends, regional differentiations or much more - we have the answers to your questions."
Jörg Erren
Data Scientist
hachmeister + partner
// Brands
Competitive Intelligence auf einem neuen Level
With the Competitive Intelligence Portal (CIP) from hachmeister + partner, you receive an up-to-date overview of your brand's performance in the h + p benchmark at any time, as well as detailed information on the status quo and developments in the competition.
Detailed analyses and selected KPIs in the CIP dashboard give you an insight into the current changes in the market and allow you to compare your brand with benchmarks or relevant competitors.
In our article analyses you can view the best-selling articles in the h + p benchmark. Let yourself be inspired by which articles of certain brands perform particularly well.
Our interactive portal allows you to use various filter options (e.g. season vs. NOS) and rankings, for example to sort by the best LUG or the best AVQ. It is also possible to display shopping baskets (brand combination purchases at item level) of selected brands.
Within our end customer analyses we can, for example, analyse how the age frequency distribution of your brand's end customers compares to the competition. We can also analyse shopping baskets and purchase probabilities of brands and product ranges.
With us, you can analyse cross-selling potentials and, in a further step, see which brands your customers tend towards.
The data is available to us at item level. This has the advantage that we can evaluate the sizes in addition to the individual articles and their attributes.
In our size analyses, we answer questions about size requirements, but also analyse the potential of plus-size collections.
"The market says yellow is the colour of summer." Statements like these are often made on the basis of gut instinct without any factual underpinning. The h + p team can actually analyse how colour shares of individual assortments shift even within the season and how well they sell.
// Brands
Sales Scorecard
In the scorecard, regional purchasing power data and h + p market data can optionally be analysed in combination with the company's internal data. Interactive analysis views as well as the map display serve as a means to recognise potentials taking into account one's own sales strategy.
In the h + p POS database, all relevant POS are brought together and clustered in a fashion context. This enables the presentation of the company's own stores, representative areas, wholesale retailers and potential retailers.
The geographic heat map determines your own sales potential and shows the purchasing power potential in individual regions.
Our sales scorecard
// Retail & Brands
Next generation eCommerce benchmarking
Multichanneling is the norm for more and more retailers and manufacturers, and so it is also important to position oneself professionally and profitably in eCommerce. Does your own performance correspond to the market level, or are there recognisable pain points and potential for improvement? In order to be able to answer these questions in a well-founded manner, it is necessary to compare data with benchmarks, i.e. the best values in the market.
With so-called multi-touch attribution, key figures can be recorded across channels and devices and the actual value of the individual touchpoints on the purchase decision can be analysed. The ultimate goal is a holistic solution across all sales and marketing channels that not only provides a complete overview of developments, costs and revenues, but also makes the interactive effects of individual activities along the customer journey transparent.
- Performance Benchmarking
- Online vs. stationary
- Social Media
- Crawling
- Platform benchmarking
// More tools
