hachmeister+partner analysis portal

We revolutionize your information supply

h+p kap

h+p kap

KAP – das hachmeister + partner Kunden Analyse Portal

Die Notwendigkeit, das Kaufverhalten der Kunden zu analysieren, um die Ergebnisse in Marketing- und Sortimentsentscheidungen einfließen zu lassen, haben mittlerweile fast alle Einzelhändler erkannt. Dennoch scheitert es oft an der Umsetzung. Knappe interne Ressourcen, zu geringes Knowhow und fehlende CRM-Tools sind nur einige der Ursachen.

Für die interaktive Auswertung Ihrer eigenen Kundenkarten-Daten inklusive Benchmarks (Basis hierfür sind mehr als 2 Mio. aktive Fashionkunden) bietet hachmeister + partner nun ein operatives Tool "KAP" an, mit dem Sie Ihre Kundenkartendaten tiefergehend analysieren und individuelle Kundengruppen für die gezielte Ansprache festlegen können. Neben einer Routing-Analyse bis auf Postleitzahl-Ebene und Darstellung von Kundenfluktuationen gibt unter anderem das „Marken-Universum“ einen guten Einblick über die Markennachbarschaften Ihrer Marken untereinander, sowie über die entsprechenden Benchmarks.

Gerne stellen wir Ihnen das KAP einmal persönlich vor – sprechen Sie uns einfach an.

hachmeister+partner analysis portal

We revolutionize your information supply

Using an internet-ready device, the "hap" (hachmeister + partner analysis portal) gives you direct access to current market developments from wherever you are.

You have around-the-clock access to your latest reports, you can use the integrated analysis function to show all important brand and assortment KPIs and compare these directly with your own company values in the portal.

First feedback from our clients:

  • „All my information requirements are covered by „hap"
  • „Great - good information, smart handling, not over-loaded"
  • „The possibility to get a quick glance of how a brand is performing is great"
  • „With this tool I have a perfect overview, even while attending a trade fair"
  • „All my analyses in one central location"
  • „In the hachmeister+partner portal my potentials are beautifully revealed, bold and simple"

You would like to use our "hap"?

The prerequisite for usage is a basic mandate with us. Frank Ganzasch will be delighted to answer any questions you have regarding this: Fganzasch@hachmeister-partner.de

Phone: +49 521 2995-132.

Procedure for usage:

Using this link, you may apply for your guest access and gain your first impression of "hap". An h+p employee will contact you to arrange an appoint- ment for a personal intro- duction and a short training session. Together, the individual access rights for your users (analyses, areas of responsibility) will be agreed on. From this meeting on, you then have full access to all functions and can benefit from using "hap".

Currently, more than 600 people already have access to the portal and benefit from using it.

>> This is where you get to hap

hachmeister+partner lab

The h+p lab made it it's duty to work on concepts which will coin the Fashion and Lifestylebranche of tomorrow.

(ToDo: translate ...) hachmeister+partner lab

Do it differently – radical changes as an opportunity for the lifestyle sector 14.-15. March, 2016

Digitalization developments and social changes lead to massive shifts in the state of the market, also for the lifestyle sector.

Together, let us question the existing business models and understand these changes to be an opportunity. With the hachmeister + partner lab, we have built an innovative and creative framework for, together with you, developing new ideas and concrete solution possibilities.

In keeping with the motto "DO IT DIFFERENTLY – RADICAL CHANGES AS AN OPPORTUNITY FOR THE LIFESTYLE SECTOR" we warmly invite you to our first future forum in Berlin.

>> To the lab website


Feedback on the evenet

"I found the first future forum to be uncomplicated, informative and dynamic. Compliments to the "Warriors of the Light" they led the day very well. I would very much like to attend the next forum."
Ronald Christen, CEO LOEB AG


"The event took place in an innovative atmosphere. It was entertaining with excellent presentations and pragmatic solutions. As such, it was a more then successful event. However, prior agreement of contents with future participants should be considered."
Julius Brinkmann, Geschäftsleitung bugatti GmbH

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