hachmeister+partner consulting

With our focus on the textile sector, we advise clients of all sizes from the small retailer and medium-sized company to global playing corporations.

Consulting topics (extract)

hachmeister + Partner advises companies in the fashion sector of industry and trade.

1. Strategy in the age of digitalization
2. Omni-Channel Strategy and digital POS
3. Customer Driven Retail
4. Cooperation management
5. Sales strategies in the digital age
6. Framework Collection planning 2.0
7. Visual Brand Management
8. Master data files

 

Strategy in the age of digitalization

Dr. Carsten Lurse

The Internet makes the markets more transparent, more international and more individual. As a result of this, the differences in suppliers’ performance capabilities become more apparent than in the past.

It is time to face this challenge!

We support retailers and manufacturers in a large number of projects in their efforts to proactively use the historical opportunities of digitalization. Companies’ capabilities to enter into an intensive dialogue with their own customers will become increasingly important.  It all depends on asking the right questions and understanding the new complex purchasing processes. On this basis the sales and information channels must be seamlessly networked and processes, organization and teams trimmed in order to develop value adding points of contact and products that will delight and inspire the customers.

Omni-Channel Strategy and digital POS

Tobias Humpert

It has long been natural action for customers to combine a variety of communication and sales channels within the framework of their personal purchasing processes. Only if companies are ready and willing to accompany them on all channels, will they be able to maintain their relevance for the consumer – or maybe even expand this.

The necessity to link channels as well as the demand for excellence in each individual channel will grow dramatically in the coming years. In a time in which the customer is used to having access to an unlimited variety of merchandise and information anytime and anywhere, retailing means much more than simply offering products.

This requires rethinking in a multitude of aspects, such as the way in which the customer is communicated with, the digital and stationary POS design, the role sales personnel play and logistic processes. In the background the changes must be supported by IT systems, data structures and new principles of organization. hachmeister + partner supports and guides companies in the Fashion and Lifestyle market in their efforts to develop tailor-made omni-channel strategies, with the evaluation of the manifold options for action already available today and the implementation of appropriate transformation initiatives.

Customer Driven Retail – The Customer's Decade!

Uwe Seibicke

Retail has changed drastically in the last years. New business models are forcing their way into the market and providing the customer with further opportunities to shop. These business models are attuned individually to the customer and maintain contact also after a purchase has been made. In competition these formats are attacking the stationary retail's supposedly last fortress, the personal customer relationship.

We have learned that a selective customer approach and processing will significantly improve the added value. Along with knowledge of the customer, the sales person will be provided with a new profile, he becomes a customer manager. In order to have the right merchandise in the store at the right time, the future purchaser will compile the selection based on the customers' purchasing behaviour. This will allow differentiated brands and amounts to be assembled according to customer types, their behaviour and their time of purchase. This chain continues in the marketing on the shop floor. Brand neighbourhoods will be implemented according to the customers' purchasing preferences.

The customer's feedback from his purchasing experience is of utmost importance for a permanent further development and/or for the setting of new visiting and purchasing impulses. This is where communication and the customer loyalty system will be of benefit.

In order to process these challenges and opportunities, h+p has in recent years developed a holistic management approach: Customer Driven Retail

Based on the company's strategy, the concept will be divided into 4 areas:

  • The loyalty system
  • The communication
  • The POS concept
  • The range concept

15 customer types have been developed to form the central basis that, when analysed, demonstrate potential and approach in their different dimensions. This new perspective allows all areas, purchasing, sales, marketing and employee management, to create a targeted and efficient performance basis for each individual customer group. We use the Seasonal Planner developed by h+p as the coordination tool. This guarantees successful implementation.

Cooperation management

Matthias Hettlage

Cooperation management has, for many years, been associated with conditions. Rebates, percentages, terms of payment. In the end there was often a user and a paying partner. h+p has set itself the goal of developing true and as such much more effective partnerships with its project customers.

h+p defines the necessary agreements and processes together with its customers. The organisational structures will be determined as well as how the potential business partner will be addressed. Our projects last for between 6 and 12 months. To date more than 30 projects of this type have been successfully completed in the German speaking regions.

Today the h+p approach is state of the art for Fashion & Lifestyle sector cooperation systems. Online, offline, supplier, retailer. These words offer combination possibilities, formulate questions and create chances. In the web/app age, cooperation systems between omni-channel retailing participants become increasingly attractive and necessary.

Future cooperation systems will pick up on this development. Due to our close networking with all market participants, we know the requirements and will find the best possible concept.

Sales strategies in the digital age

Ole Schartl

The decreasing number of retailers in the market and the simultaneous growth of the number of POS is a sure sign of the competition getting stronger. Small retailers are losing significance in the market. Not only is the battle for the consumer getting harder all the time, but also the changes in consumer behaviour, driven by digitalization, are getting stronger. These changes must be countered with an omni-channel sales strategy.

Future sales teams must think and act across all channels. Purely focussing on the classic wholesale path to stationary retail can never completely exploit the potential.

h+p has localised five fields of action and innovation for sales in the digital age:

New territories: Based on the decreasing number of customers and the growing number of cross-territory active customers, territorial reforms are necessary.

New market / customer processing: Cross-channel merchandise flow and increasing number of online channels demand other processing techniques and commission models.

New Tools: Customer master data files must be extended to encompass movement data – mobile real-time information across all channels is a must.

New cooperation's: The omni-channel customer journey must be taken into account with new cooperation bases between retail and industry.

New order processes: The digital possibilities for visualization and virtualization will be integrated in the processes as a matter of course taking the human factor into account.

Framework Collection planning 2.0

Ole Schartl

In spite of the technical possibilities available for a structured evaluation of retail sales figures, the collection creation processes in most companies are not always oriented on this information. To say nothing about the new information that is flushed into the company through online channels, social media and loyalty programmes. A good collection can of course not only be created based on sales and customer information from the past. So the challenge is to be seen in structuring the information flow, deducing the right interpretations and enriching these with creativity.

Based on h + p's experience, the following potentials can be gained from such a project:

  • Reduction of the sampling and duplication costs
  • Reduction of drop-off's and returns
  • Increase of the development time per option
  • Reduction of write-offs and slow sellers
  • Target group specific collections

The list shows the extent of the potentials and increases the need for action by the company to use its knowledge of the customer and his shopping habits profitably.

Visual Brand Management

Lars Friedrich

We at hachmeister + partner describe the field of visual brand management consulting today as being the content and process related planning and conception of all POS measures as observed by the customers. Caught in the interplay with ever increasing online and mobile turnover, an emotional and concise staging of the POS gains in importance.

This includes e.g. demands on shop fitting concepts, integration of emotionalizing factors and concepts for external and internal marketing communication.

New developments in consumer purchasing behaviour and the resulting changes continuously demand new, interesting and regular purchasing impulses. With the new product "Seasonal Planner", we will in future ensure a structured and forward-looking planning.

This tool will allow you to plan a shop floor dramaturgical composition that will ensure an ideal combination of merchandise presentation, decoration, in store marketing, social media and events suitable for each and every seasonal phase.

We will accompany you in all aspects of the conception of this dramaturgical composition and your practical application of the tool, right up to content input during the seasonal run. The preparation for the planning such as shop floor setup, organizational chart development or benchmark analyses are as much part of our service package as is the down streaming documentation in guidelines and newsletters and the following employee coaching and training.

Master data files

Lars Voß

Strategic management of the master data files will allow processes to be designed more effectively and increase the company's security for the future. A central master data file solution will hereby be the starting point for successful data management. Separate systems (e.g. prices, suppliers, graphics etc.) must be brought together and media independently designed.

Successful master data file management is not a one-time process but is a continuing challenge. With the help of key point indicator supported monitoring, the quality of data needed for qualified analyses can be secured in the long term.

A consequent master data file strategy must therefore be consistently accompanied and actively supported by management.

Master data file processing constitutes a far-reaching encroachment in almost all business areas and processes. It is, therefore, most important for all the people in the company who are involved to be taken along on the "journey". The conversion to this increased flexibility must be supported by all employees. For this reason a clear communication and an accompanying change management are of the utmost importance. We will be delighted to accompany you for this challenge.

Master data files

Lars Voß

Strategic management of the master data files will allow processes to be designed more effectively and increase the company's security for the future. A central master data file solution will hereby be the starting point for successful data management. Separate systems (e.g. prices, suppliers, graphics etc.) must be brought together and media independently designed.

Successful master data file management is not a one-time process but is a continuing challenge. With the help of key point indicator supported monitoring, the quality of data needed for qualified analyses can be secured in the long term.

A consequent master data file strategy must therefore be consistently accompanied and actively supported by management.

Master data file processing constitutes a far-reaching encroachment in almost all business areas and processes. It is, therefore, most important for all the people in the company who are involved to be taken along on the "journey". The conversion to this increased flexibility must be supported by all employees. For this reason a clear communication and an accompanying change management are of the utmost importance. We will be delighted to accompany you for this challenge.

Experts in the sectors

hachmeister + partner supports customers from the whole Fashion & Lifestyle sector.

Historically having dealt with only the clothing trade, today powerful international branded products are to be found among the clientele. These clients profit from the holistic know-how that h+p has gained in the retail business, as well as from its high level of practical understanding of all the processes involved in the complete value added chain.

h+p is active in the following sectors (respectively retail and industry):

  • Textile and clothing
  • Lingerie
  • Sport
  • Shoes
  • Accessories

The references of hachmeister+partner

With our focus on the textile sector, we advise clients of all sizes from the small retailer and medium-sized company to global playing corporations.

Our references

With our focus on the textile sector, we advise clients of all sizes from the small retailer and medium-sized company to global playing corporations. It is this specialisation on one sector combined with expert knowledge of different fields of business which makes an interdisciplinary approach possible and, consequently, solutions for individual issues.

On the following pages you will find a selection of our current clients.

Christoph Huber

Modehaus Garhammer Waldkirchen

Alexander Gedat

Marc O'Polo

Alexander Petrskovsky

Kastner & Öhler Graz

Christian Klemp

Modehaus ZINSER

Henning Gerbaulet

Eterna

Kai Brune

Henschel Darmstadt

Peter Eberle

Konen

More References

Industry

Baldessarini
Bogner
BRAX
Bültel
Camel Active
Carl Gross
Closed
Digel
Eduard Dressler
ECCO
Eterna
FC Bayern München
FTC Cashmere
Garcia
Gerry Weber
Holy Fashion Group
Hugo Boss
MAC
Mammut
Marc O'Polo
PME
Porsche Design
Raffaello Rossi
S. Oliver
Schumacher
Tommy Hilfiger PVH

 

Trade

ANWR
Appelrath & Cüpper
Böckmann
C.J. Schmidt
Dodenhof
Engelhorn
Ernstings Family
Galeria Kaufhof
Garhammer
Hagemeyer
Henschel
Kastner & Öhler
Klingenthal
Konen
Leffers Oldenburg
L+T Lengermann + Trieschmann
Lodenfrey
Loeb
May
Mohr
PKZ
Ramelow
Schild
Stackmann
Wagener
Zinser

The references of hachmeister+partner

With our focus on the textile sector, we advise clients of all sizes from the small retailer and medium-sized company to global playing corporations.

Our references

With our focus on the textile sector, we advise clients of all sizes from the small retailer and medium-sized company to global playing corporations. It is this specialisation on one sector combined with expert knowledge of different fields of business which makes an interdisciplinary approach possible and, consequently, solutions for individual issues.

On the following pages you will find a selection of our current clients.

SEAK

SEAK

SEAK ist in Deutschland der führende Anbieter für Personalplanung und Zeitwirtschaft im Handel.

Der IT-Spezialist bietet ein ganzheitliches Komplett-Paket aus Software, Handelsberatung, Softwaretraining und -einführung sowie zuverlässiger technischer Unterstützung.

Die langjährige Erfahrung macht SEAK zum anerkannten Experten, wenn es darum geht, Umsatzpotenzial im Verkauf zu heben und die Produktivität auf der Fläche zu steigern. Namhafte europaweit tätige Filialisten vertrauen auf die Lösungen von SEAK.

Verlinkung zur Website: https://www.seak.de/

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